Effectiveness of Integrated Marketing Communications Strategy for Prescription Drugs - Viewpoint of Physicians
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === With the advent of an aging society, people increasingly demand for the health care and medical treatment and require better quality of life relatively, and this trend indirectly promotes the vigorous development of the pharmaceutical market. In which prescr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67147738384248028135 |