Causal Model of Marketing Effect of Tourist Spots: Empirical Study of Nanzhuang Township of Miaoli

碩士 === 國立勤益科技大學 === 企業管理系 === 103 === With the increase of tourism demands, local governments are actively promoting the characteristics of local tourist spots. Hence, regional marketing has become important. In order to provide effective local tourism marketing, local governments must recognize tou...

Full description

Bibliographic Details
Main Authors: Li-Chia Hunang, 黃俐嘉
Other Authors: Shwu-Ing Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/87acc6