Causal Model of Marketing Effect of Tourist Spots: Empirical Study of Nanzhuang Township of Miaoli
碩士 === 國立勤益科技大學 === 企業管理系 === 103 === With the increase of tourism demands, local governments are actively promoting the characteristics of local tourist spots. Hence, regional marketing has become important. In order to provide effective local tourism marketing, local governments must recognize tou...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/87acc6 |