A study on the factors influencing consumer adoption of reviews in travel blogs:A cultural moderator
碩士 === 國立勤益科技大學 === 企業管理系 === 103 === Advanced information technology today has made the internet one of the most crucial marketing channels. Consumers are accustomed to searching for the experiences of others on the internet before determining whether to choose a product or service. Among the numer...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/pphd23 |