Effects of Dynamic Information Content, Information Display Modality and Website Type of Shopping Web on Browser's Attention
碩士 === 國立勤益科技大學 === 流通管理系 === 103 === The main purposes of this study was to investigate the distribution of browser attention on shopping website. A 2×2×2 mixed laboratory experiment was conducted. The independent variables were website type (high-affective perception and low-affective perception),...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68292394613506268131 |