A Study of Influence of Sensory Experience on the Consumer’s Emotion and Behavior Intention: Mediating Effect of Crowding Perception

碩士 === 國立勤益科技大學 === 專案管理研究所 === 103 === Taiwan’s night market doesn’t only have the historic, social and economic significance, but also represent the unique lifestyle and culture in Taiwan. The night market is attractive owing to its delicious but cheap goods, moreover, it can provide the consumers...

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Bibliographic Details
Main Authors: Chia-Chun Lee, 李佳純
Other Authors: Hsi-Tien Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/egyp7h