Combining Time Series and Bass Diffusion Models to Forecast the Sales of Innovative Product - A Case of Smartphone
碩士 === 國立成功大學 === 工業與資訊管理學系 === 103 === In recent years, people care about the demand of product so much that companies must improve product quality and pursue innovation constantly to meet consumer’s demand. As a result, the product lifetime of mobile phones has been shortened. In order to make mor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z4t85d |