Exploring the Value Co-Creation with Consumer in Cultural and Creative Industry from Service-Dominant Logic Perspective: The Cases of GuangFuHao and Hwang Sun Enterprise
碩士 === 國立成功大學 === 企業管理學系 === 103 === This thesis explores the value co-creation with consumer from service-dominant logic perspective, and uses the strategic experiential modules become the foundation of value valuation. It aims cultural and creative industry to realize what the consumers focus on a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f6rd8t |