Analyzing Key Factors in Consumers' Choosing Michelin Tires for Passenger Cars
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 103 === The global tire market has recovered from 2010, especially in the Europe、Greater China, and the demand for tires is forecasted to reach 1.75 billion units globally. The tire-related studies were often in the industrial competition and cooperation or the mar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38085446459561945782 |