The Effect of Franchisor Competitive Advantage and Service Quality on Franchisees’ Satisfaction and Trust in the Franchise System: Franchisor Openness as a moderator
碩士 === 國立成功大學 === 企業管理學系 === 103 === The relationship between franchisors and franchisees is considered to an important part in franchise system, how to maintain this relationship is we are concerned. This study discusses the relationship between franchisor competitive advantage, service quality, fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92e45t |