The Effect of Information Dissemination and Information Search on Franchisees’ Normative Expectation Confirmation and Trust in the Franchise System: Perceived Support as Moderator
碩士 === 國立成功大學 === 企業管理學系 === 103 === The objective of this study is to investigate whether the effect of normative expectation confirmation formed by information dissemination and information search will have a positive influence on trust and to figure out the perceived support’s moderator effect. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5bz78n |