The Impact of Attitude and Social Norm on Purchase Intention of Embarrassing Products: The Moderating Effect of Social Influence
碩士 === 國立成功大學 === 企業管理學系 === 103
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ss5nt |