The Impact of Attitude and Social Norm on Purchase Intention of Embarrassing Products: The Moderating Effect of Social Influence

The Impact of Attitude and Social Norm on Purchase Intention of Embarrassing Products: The Moderating Effect of Social Influence

碩士 === 國立成功大學 === 企業管理學系 === 103

Bibliographic Details
Main Authors:	Jyun- FuChen, 陳俊甫
Other Authors:	Quey-Jen Yeh
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/5ss5nt

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