Financing Constraints, Advertising Expendituresand Firm Value
碩士 === 國立成功大學 === 國際企業研究所 === 103 === SUMMARY Advertising has been a useful investment for firms to increase its values. The power of advertising influences not only consumers, but also investors in the capital market as well. Though past literature has shown us that advertising can have a positive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26773340639006262019 |