The Effect of Consumption Value and Cognitive Benefit on Brand Switching Behavior on Smartphone：Switching Cost as Moderator
碩士 === 國立成功大學 === 國際企業研究所 === 103
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6st59h |