New Retail Battlefield: The Effects of Display Location and In-Store QR Code Technology
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 103 === This research conducted one experimental design to investigate the effects of real-virtual combination of in-store display location (physical environment factor), i.e. same category versus complementary category location, and QR code content (virtual...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38f8pr |