Profiling Virtual Communities Users: Antecedents and Consequences of Online Participation Behaviors as Segmentation Bases.
碩士 === 國立成功大學 === 國際經營管理研究所 === 103 === This study segments virtual community members based on antecedents and the consequences of online community participation behavior. The segmentation bases are derived from reviewing previous literature regarding online community. The antecedents include constr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10427581334591054295 |