“When Tourist Commodities become Souvenirs”: The Effect of Indexical versus Iconic Cues on Perceived Souvenir Authenticity and Preference
碩士 === 國立成功大學 === 國際經營管理研究所 === 103
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4std9b |