The Impact of Marketing Strategy Effect from Food Quality, Service Quality and Perceived Value towards Customer Satisfaction and Customer Loyalty：the Example of “Ding Tai Fung”
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === This study focuses on Din Tai Fung restaurant's marketing strategy, with Food quality, Service Quality , Perceived Value, Customer satisfaction and Customer loyalty as research variables. Including four research purposes：(A) Investigating the mean...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/be85g4 |