The Factors Affect the Consumer Decision about Hotel Preferences in Kenting Area: Kenting Chateau Resort as an Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === This study applied theory of reasoned action (TRA) and theory of planned behavior (TPB) to examinte the affect among attitude, subjective norm, perceived behavioral control, intention and demographic variables. The convenience sampling was used in this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qa8p29 |