The Study of the Relationship among Experiential Marketing, Service Quality, Experiential Value on CustomerSatisfaction and Customer Loyalty–A Case Study of 3C Chain Retailer
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === The research focuses on Company S’s customers to discuss the correlation among experiential marketing, quality of service; experiential value ; customer satisfaction and customer loyalty.It took questionnaire survey from consumers of various age groups,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x8yv99 |