The Studies on Postwar Popular Culture in Taiwan(1958-2014):Focus on Vespa

碩士 === 國立成功大學 === 歷史學系 === 103 === 1945, the first Vespa was presented to the public in Italy, began the unique development. With “Roman Holidays” was broadcast in the world, Vespa became a symbol of romantic affections and elegance. And Piaggio’s marketing strategy made Vespa be a famous brand in t...

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Bibliographic Details
Main Authors: Chien-YenChen, 陳建言
Other Authors: Mei-Chien Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/a82pz7