The Preferences and Reusing Intention of Travel Additional Benefits on Credit Card

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Credit card is the general tools of consumption for payments. With the concept of consumption before payment is gradually being accepted. Issuers to develop a variety of marketing strategies, and actively promote the interests of a variety of addi...

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Bibliographic Details
Main Authors: Shih Kai,Lin, 林士凱
Other Authors: Ming Ching,Yang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/68140714686395016168