The Preferences and Reusing Intention of Travel Additional Benefits on Credit Card
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Credit card is the general tools of consumption for payments. With the concept of consumption before payment is gradually being accepted. Issuers to develop a variety of marketing strategies, and actively promote the interests of a variety of addi...
Main Authors: | Shih Kai,Lin, 林士凱 |
---|---|
Other Authors: | Ming Ching,Yang |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/68140714686395016168 |
Similar Items
-
THE IMPACT OF ADDITIONAL BENEFITS TO CUSTOMERS ON THE PERFORMANCE OF CREDIT CARD BUSINESS
by: Sheng-Fu Yang, et al.
Published: (2012) -
A Study of Airline Credit Card Benefits, Brand Equity and Purchase Intention
by: Shen, Chun-Fang, et al.
Published: (2015) -
The Influence of Credit Card Reward Program to Middle Class Credit Card Holder’s Preference
by: Hui-Ling Chen, et al.
Published: (2009) -
Relative importance of travel attributes for credit card
by: Hsu-chia Wang, et al.
Published: (2009) -
BENEFIT SEGMENTATION OF CREDIT CARD MARKET--AN APPLICATION OF CONJOINT ANALYSIS
by: Lin Bo-feng, et al.
Published: (1998)