A Study of Relationships among Brand Image, Brand Identification and Social Alliance – by Taking the ATM Services for Example.
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Automatic Teller Machine (ATM) in Taiwan’s banking behavior is a very popular financial service. However, only a limited population of banks with affiliated convenience stores have the access to directly locate their ATM in the stores. This phenom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u78y77 |