Enhancing the Power of Experiential Marketing, Experiential Value, and Customer Loyalty through Effective Brand Extension
碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === Has it ever occurred to you that business and commercial activities nowadays are not only offering you products and services, but also promoting some certain life styles through these activities? Are you aware of the fact that many companies and brands are star...
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| Format: | Others |
| Language: | en_US |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89373371845358420558 |