Analysis of Success Factors on the entry to Brazilian Market: A Samsung Electronics and LG Electronics case
碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === This study utilize previous empirical studies to define success factors to market entry, which can be summarized in Entry Mode, Ownership Advantage and Internalization Advantage. Thereupon, analyze the importance of these factors in the performance of Samsung E...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64925927368263278550 |