The Competitive Advantages and Business Strategies of Bancassurance by Foreign Insurance Firms in Taiwan- A Case Study
碩士 === 國立交通大學 === 管理學院財務金融學程 === 103 === Bancasurrance was developed in Taiwan since 2001. Late until June 2014, revenue from bancasurrance sales channel has achieved 277.8 billion NTD, which is over 50% of total insurance sales. It therefore reveals that the bancasurrance sales channel has become t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/648cpu |