Cash flow, external equity finance and advertising

碩士 === 國立交通大學 === 財務金融研究所 === 103 === This study examines whether internal and external equity finance influence on the advertising. Previous studies show a significantly positive and significant relation between advertising and cash flow. Brown et al. (2009) show that internal and external equity f...

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Bibliographic Details
Main Authors: Chang, Chih-Yu, 張芷瑜
Other Authors: Liang, Woan-lih
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/14622262988475751880