The impact of brand alliance on brand equity: The mediating roles of brand experience and brand attachment
碩士 === 國立交通大學 === 傳播研究所 === 103 === “Can sales promotion contribute to brand equity?” has been a question for scholars over the past years. Some argue that sales promotion might erode brand equity, and others hold opposite opinion. Based on these debates, the current study was to examine the effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sb5b9g |