Using Technology Acceptance Model to Examine the Attitude and Purchase Intention of Virtual Goods of APP Game User -The case of Tower of Saviors
碩士 === 國立交通大學 === 傳播研究所 === 103 === APP game is the new trend of the market of games. This research mainly discuss the factors that affect the attitude and purchase intention of virtual goods of APP game user. This research use the “Tower of Saviors” as an example, examining the new phenomena and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/df8qv2 |