Pricing Strategy on the Cruise Lines’ Hybrid Distribution Channels
碩士 === 國立交通大學 === 運輸與物流管理學系 === 103 === With the popularity of online-shopping in recent years, many cruise lines started to construct their own official website to enhance exposure and competitiveness. This paper focuses the product pricing problems on hybrid distribution channels in cruise lines....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w3m3h2 |