The Study on the Perfume Products Purchasing Behavior and Market Segmentation – The case of consumers in Taipei City

碩士 === 國立交通大學 === 經營管理研究所 === 103 === After the financial crisis in 2008, the global economic downturn but the sale of perfume has grown year after year. In addition, in Taiwan the tourists increase year after year. The growth rate of the Perfume keeps on two-digit in the next seven years from 2007....

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Bibliographic Details
Main Author: 張晟豪
Other Authors: 陳光華
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/pg2gx9