The Influence of the Location-based Service on Purchase Intention at the Coffee Chain Store - The Case of Taipei City Residents

碩士 === 國立交通大學 === 管理科學系所 === 103 === With the development of smart phone and mobile internet, people has changed the way to acquire information. The development promotes the applied field of location-based services more extensively. In the generation of information explosion, people usually spend to...

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Bibliographic Details
Main Authors: Wang, Yuan, 王媛
Other Authors: Chiang, Chi
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/99zfv4