A Study of the Effect of Promotion On Consumer Purchasing Intention for Masstige Clothing- The Case of College Students in Hsin-Chu City
碩士 === 國立交通大學 === 管理科學系所 === 103 === With the change of consumer behavior in fashion business, fast fashion has risen up. Masstique has replaced boutique to become the mainstream .This study aims at investigating the relationship among promotion and consumer behavior of fast fashion brand cl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tgac86 |