An Analysis on Key Factors for Department Stores to Choose Spokes-character on Endorsement
碩士 === 國立交通大學 === 經營管理研究所 === 103 === The local artists in Taiwan have not developed mature characters. The characters we commonly see in the market come mostly from overseas, such as Disney, Hello Kitty, but these characters or the artists need an agency to be the bridge to connect the firms. The f...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53406984089210105052 |