Using Data Mining Techniques to Predict Credit Card Dormant Account
碩士 === 國立交通大學 === 管理學院資訊管理學程 === 103 === It is a hypercompetitive environment in Taiwan credit card market, therefore, retaining high loyalty and contribution card holders has become one of the most important issues for each bank. According to the press release from Taiwan Banking Bureau on Apri...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85525008773726011497 |