An Operating Performance Evaluation of Major Smartphone Brand Names
碩士 === 國立交通大學 === 管理學院經營管理學程 === 103 === This paper applies data envelopment analysis (DEA) method to evaluate the operating efficiency of the major 15 smartphone brand names during the period from 2009 to 2013. DEA is used first to measure the overall technical efficiency (OTE) of those decision m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85gbpe |