The Administration Analysis of Online To Offline Business Model – the Case of D Company and W Company

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 103 === 2014 September, the largest e-commerce company Alibaba Group went to IPO in US stock market. By $68 USD each share, Alibaba boosts total amount of $21.8 billion capital, claiming the record for the largest US-listed initial public offering, exceeding Amaz...

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Bibliographic Details
Main Authors: Yuan, Benny-H., 袁孝平
Other Authors: Chen,An-Pin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/31079926215994836746