Trade-in strategy by Considering User Maintenance Costs
碩士 === 國立中央大學 === 工業管理研究所 === 103 === In durable product market, replacement purchasing decisions represent a significant portion of the total sales. To increase sales and purchasing frequency by the customers, more and more original equipment manufacturers use trade-ins strategy for price discrimin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81894438809815081959 |