Trade-in strategy by Considering User Maintenance Costs

碩士 === 國立中央大學 === 工業管理研究所 === 103 === In durable product market, replacement purchasing decisions represent a significant portion of the total sales. To increase sales and purchasing frequency by the customers, more and more original equipment manufacturers use trade-ins strategy for price discrimin...

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Bibliographic Details
Main Authors: Ya-Chi Hsu, 許雅棋
Other Authors: 陳振明
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/81894438809815081959

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