The Marketing Strategy Based on Brand Equity-An Empirical Study of Bordeaux
碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === The study, with the case study of Bordeaux, examines the effect of brand equity on its marketing strategy. It is found that the importance and irreplaceability of Bordeaux is derived from the region's competitive advantages such as long-standing history,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26632449272178903523 |