An investigation of brand behavior and customer brand equity from the perspective of employee psychological empowerment: The mediating role of training transfer
碩士 === 國立中央大學 === 企業管理學系 === 103 === This study attempts to investigate how cross-level psychological empowerment stimulates brand behavior via key mediators within the service industry, and affect customer brand equity. Our research model across organizational, employee and customer levels, in ord...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2a5xcc |