An investigation of brand behavior and customer brand equity from the perspective of employee psychological empowerment: The mediating role of training transfer
碩士 === 國立中央大學 === 企業管理學系 === 103 === This study attempts to investigate how cross-level psychological empowerment stimulates brand behavior via key mediators within the service industry, and affect customer brand equity. Our research model across organizational, employee and customer levels, in ord...
Main Authors: | Ching-hui Kao, 高靜惠 |
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Other Authors: | 李憶萱 |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/2a5xcc |
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