An investigation of employee brand behavior and employee-based brand equity from the perspective of empowerment: The moderating role of fits
碩士 === 國立中央大學 === 企業管理學系 === 103 === This study addressed the question of how the effect of psychological empowerment and team empowerment on employee brand behavior is moderated by adjusting variables, before employee brand behavior impacts employee-based brand equity. In order to answer this quest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yz4y8x |