Influences of Advertising Strategies on Charity Donation Behavior
碩士 === 國立中央大學 === 企業管理學系 === 103 === In Taiwan, the gap between rich and poor has been getting larger in recent years, more and more people lives below the poverty line and need to be helped. However, the donation sources are limited to results in the heavy competition of donation. Therefore, this s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35337366788031096967 |