The effect of psychological warmth on the choice psychological warmth
碩士 === 國立中央大學 === 企業管理學系 === 103 === The impact of Sensory stimulation on consumers is not only their feelings but their psychological warmth. Mental condition can be represented by psychological warmth. Psychological warmth indirectly makes an impact on decision-making and behavior patterns of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51064429400804717933 |