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碩士 === 國立中央大學 === 企業管理學系 === 103 === The purposes of this study are to explore the influence of unit effect on consumer purchase intention, and employ consumer emotions, regulatory focus, message order and advertising presentation as moderate variables. The study includes two studies. The first stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37527387540987921752 |