How Materialist Perceive Product Quality and Monetary Sacrifice: In Different Price Level and Promotion Types
碩士 === 國立中央大學 === 資訊管理學系 === 103 === Materialist believes that acquisition will bring them meaningful and wonderful life. Compared to lower materialism consumers, higher materialism consumers have higher positive product-evoked emotions for high price product (Richins 2013) and desire to get really...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cgpg9 |