The Impact of Online Word of Mouth on Smartphone Sales
碩士 === 國立中央大學 === 資訊管理學系 === 103 === Online word-of-mouth (WOM) is shown to influence sales significantly, but the impact of WOM on different types of products over time remains unknown. This study examines the influence of product prices and brand strength on the relationship between online WOM and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ff88g5 |