Examine Consumer’s Repurchase Behavior across Product Categories of Yahoo! Auction Website
碩士 === 國立中央大學 === 資訊管理學系 === 103 === With the severe competition in e-commerce, only loyal customers benefit e-business’s profitability. This is why sellers and e-marketplace businesses must concern online consumers’ repurchase behavior. Previous studies, focusing on single product category, have sh...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27307113565451323627 |